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People say there are no stupid questions. Well, try this one: Are people willing to pay for something they can get for free? After four years of trying, Google has finally admitted what many of us could have told them in the first place – “Of course not! If we are given the choice.” In December
Google Answers, the search engine giant’s contribution to the growing online answers industry, closed its virtual doors for good, surrendering this popular quadrant of cyberspace to chief rival
Yahoo and its many wannabe competitors. Why did Google think a pay service would compete with the gratis offerings of Yahoo et al? And why is there an et al at all? What's the deal with online answer services? Read on for the answers to these and other questions about online answers.
Free or Free
Online answer sites divide very naturally into pay services and free services. Leaders in the former category include
Kasamba and AnswerBug. Such websites are full-fledged marketing enterprises. They are well-built and carefully maintained, with easily navigable instructions, FAQs, and other cyber-corporate necessities. Questions are asked only to registered experts in the field of focus and fees are negotiated before any responses are delivered.
Yahoo and other free answer sites are more concerned with the social web aspect, providing open forums in which virtually any user can post an answer to any question. While the noise-to-data ratio naturally skyrockets on such sites, the payoff is in the building of cyber-community. To paraphrase Bill Cosby, these sites are fun, and if you’re not careful, you just might learn something before you’re done.
The jury is still out as to exactly why Google Answers failed (the
Google blog entry announcing the closure offers nary a clue). It seems the service may have tried to straddle the fence between the two strategies outlined above, attempting to offer a businesslike expert-driven fee service from a platform much better suited for throwing an internet block party. Google clearly did not allocate the capital or the care invested by the others, relying instead on the strength of its name and its broad user base.
Looking For Answers
Where one should go for online answers depends first of all on what kind of answer one is looking for. When seeking advice or opinions of the kind normally expected from a coffee shop discussion group or an impromptu neighborhood conversation, a free service may be all that’s needed. Such sites serve well to expand the breadth of personal experience and evaluative insight to which we have access. On the other hand, if one needs factual information or guidance on an issue of great import, then pay services may be the better road. There experts are available and can be assessed via their personal profiles, accumulated user evaluations, and other tools.
Wade Roush of Technology Review recently perused six popular free answer sites, evaluating them based on their answer archives and on their responses to two posed questions, one factual and one opinion-based. He awarded 0-3 points in each of these three areas and an additional 0-3 points for “the richness and originality” of each site’s features. The following chart summarizes his findings for the three highest scoring sites.
Go e-QuadNews to view the chart:
http://www.e-quadnews.com/index.php/m/articles/id/172/t/Search-Research-Internet-Answer-ServicesRoush’s summary statement is especially insightful: “It’s important to realize that the social Q&A sites are intended as much for the entertainment and aggrandizement of the answerers as for the education of the questioners. The site that gives answerers the most exposure, therefore, is likely to be the one that thrives the longest.”
Answering Service Trends
Like any internet development, the answer site is a phenomenon in process. Already at least two major evolutionary trends are identifiable. First, there is the specialty site, offering expert answers or advice in one particular field –everything from plumbing to law. These services may be fee-based or free, depending on whether they are intended primarily to provide professional service online or to help build a customer base for more traditional services.
The second major trend is library-based answer services, bringing online research full-circle to that most venerated of all information resources. At the vanguard of this trend is the free service provided by
the Library of Congress. While other sites are available free to the general public (such as that provided by the
Internet Public Library), many – like university libraries and city or county libraries – restrict their services to their specific clientele. Nonetheless, such answer services are beginning to offer a free alternative for those requiring expert answers.
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